Complete an analysis of Southwest. Assess the organizational layout, performance metrics, and the technology that is used to measure performance and connect with consumers.
Using the Southwest case study, write a 6–7 page paper in which you:
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Title of the Assignment
By Your Name
Title of the Assignment: Southwest Research Paper
In the introduction section, introduce the company, Southwest, and provide information about your experience with the company. Example: Are you familiar with the company? Have you used their services in the past/do you plan to in the future? What do others say about the company?
Here you will evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
OM and the Customer
In this paragraph make sure you analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
The Value Chain
Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.
Southwest’s use of Technology
Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
Example: “In conclusion, there is value is in… Provide your learning from the assignment and the research.”
1. Frank Holmes. 2016. These Are the 7 Biggest US Airlines. http://www.businessinsider.com/these-are-the-7-biggestus-airlines-2016-4#1-delta-7
2. Federal Aviation Administration. 2017. Air Traffic by the Numbers. https://www.faa.gov/airtraffic/by _the_numbers/
3. Brett Snyder. 2009. December Premium Air Traffic Down More Than 13 Percent.
NOTE: THESE ARE EXAMPLES OF SOURCE PLACEMENT. PLEASE UPDATE WITH YOUR OWN.
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