Use the company and topic approved from Milestone 1 for this assignment. Milestone 2 begins the development of the PowerPoint Digital Strategy presentation. This section should consist of approximately 5-7 slides and cover the following material:
DIGITAL MARKETING STRATEGY
Dr Kyle Allison
June 21, 2022
DIGITAL MARKETING STRATEGY
Located in a modest strip mall, the brick-and-mortar store focuses on designer apparel for both men and women, including shoes and handbags. The company employs two full-time and three part-time people and has a minimal website with a limited product selection. This company's main issue is that the things they sell can only be found by a small number of buyers thanks to their poor website. The company employs technology to increase its brand awareness in order to expand and become more customer oriented.
As part of the project, big data, information management, and social computing solutions will be integrated into the company to fulfill its goals of increasing brand exposure. When it comes to outsourcing business-critical information for growth, big data and knowledge management technologies will be essential. The information that ought to be outsourced via this technology comprises methods for recruiting new clients and expanding the firm. Using social computing, businesses may better serve their customers by exchanging data gleaned from their massive amounts of big data (Hao et al., 2018).
The organization needs be informed of the expenses associated with integrating new technology and be ready to bear those expenditures as a result. Customers' and the company's private data are the primary goals of using new technology. In order to be successful in the company, big data technology needs analytics, data processing, predictive applications and technological support (Tian, 2017).
A computer system and computer-literate staff are necessary for this technology to be used in social computing. Improve the company's brand awareness, safeguard the company's data, and bring in more consumers by integrating online shopping into the business using new technologies
Tian, X. (2017). Big data and knowledge management: a case of déjà vu or back to the future? Journal of Knowledge Management.
Hao, F., Park, D. S., & Pei, Z. (2018). When social computing meets soft computing: opportunities and insights. Human-centric Computing and Information Sciences, 8(1), 1-18.
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