Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of
Competencies
- Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
- Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
- Compare and contrast new social media marketing trends with more traditional forms of advertising.
- Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
- Integrate the positive and negative effects of social media making global communication easily accessible.
- Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
Instructions
Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.
Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do's and don'ts; and explanations of your choices using the sources from the course and others you find.
If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don't really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.
In summary, your plan should contain:
- An introduction to your brand or company
- Your social media goals and general goals for the brand
- An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn't worked for at least 3 good comparable brands
- Discussion of societal norms for those comparables. What seem to be the "rules" they follow? Is there open or tacit regulation you've noticed? Include how you can expand your influence globally by overcoming potential language and culture barriersÂ
- An analysis of advertising and its necessity along with the type of advertising you would do and why
- An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
- A plan for how to use your contacts and add new ones when publicizing and staying connected
- A plan for each of four social media sites, including profile information and posting ideas
- Analysis of any of the theories you would use
- A conclusion
Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages.
F F C B A
0 1 2 3 4
Not Submitted No Pass Competence Proficiency Mastery
Not Submitted
Failed to provide a clear introduction to your brand or company along with stating your social media and general goals.
Your introduction and / or goals need improvement. Please see your instructor's specific feedback.
Provided a clear introduction to your brand or company along with stating your social media and general goals.
Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.
Not Submitted
Failed to provide a solid analysis of market comparables along with the societal norms of each.
Touched on market comparables, but need to be more specific or thorough. Please see your instructor's specific feedback.
Provided a solid analysis of market comparables along with the societal norms of each.
Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.
Not Submitted
Failed to analyze the necessity of advertising and include the type of advertising you would do to reach your target audience.
Discussed advertising and how it affects your brand or company, but you need to make some adjustments. Please see your instructor's specific feedback.
Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.
Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.
Not Submitted
Failed to provide a thorough description of how you would make and keep important contacts through social media.
Described how you can use social media to make and keep contacts, but this section needs work. Please see your instructor’s specific feedback.
Provided a thorough description of how you would make and keep important contacts through social media.
Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.
Not Submitted
Failed to include a solid analysis of the theories you would use and a conclusion that tied your project together.
Described the theories you would use and provided a conclusion, but this section is not complete yet. Please see your instructor’s specific feedback.
Included a solid analysis of the theories you would use and a conclusion that tied your project together.
Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.
Not Submitted
Failed to format your paper, lists, and explanations appropriately
Paper, lists, and explanations need work in organization and clarity.
Paper, lists, and explanations were formatted correctly, but there were some errors.
Paper, lists, and explanations were formatted correctly.
Not Submitted
Failed to provide any sources to support research.
Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.
Provided an APA formatted reference page with 2 sources, but they were not credible.
Provided an APA formatted reference page with at least 2 credible sources to support research.
Not Submitted
Failed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.
Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.
Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.
Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
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